Retail in SoCal: Part Three

Synopsis

Everything about California seems extra large. From its long coastline, to its prolific mountains to the megalopolis that is SoCal, sometimes it seems like Disneyland, Sea World and Hollywood rolled into one.

That California girth can be seen everywhere...from the mansions in Orange County to the shopping on Rodeo Drive to the incredible cars driving California's freeways. However the state is not just a repository of fantastic luxury autos -- though it does have more than its share -- California dealers sell everything. Whether it's small economy cars, hybrids or those ultra lux beauties, you can find almost anything you'd want to drive. And you can find those vehicles at some of the largest automotive retailers in the world.

On this week's episode of Autoline in LA, John McElroy talks with two California dealers who sell more cars and trucks than practically any other dealership in the world. Joining John to discuss automotive retailing in Southern California is Tom Rudnai, the president of Longo Toyota the world's largest dealer located just east of Los Angeles, and Beau Boeckmann from Galpin Ford just north of town, the largest Ford dealer in the world.

Some of the topics John asks about include: the California consumer, retail success and selling in the crowded SoCal luxury market. In addition, Beau Boeckmann discusses Galpin's longtime commitment to customization and how that led to a stint in television.

For more from our LA series visit www.autolinedetroit.tv/LA