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EXTRA: Internet Exclusive

Rob Moran, Manager, Product & Technology PR, Mercedes-Benz USA

From show:

“5-4-3-2-1”

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Show aired:
Internet Premiere
Friday, 10/3 @ 12:00pm ET
Detroit Public TV
Sunday, 10/5 @ 10:30am ET
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This EXTRA clip is from: “5-4-3-2-1”

On this edition of Autoline EXTRA, the product and technology PR manager of Mercedes-Benz USA, Rob Moran, explains what kind of planning goes into a press event. Such as, when planning starts, how a location is chosen and how many different people are involved to make sure it runs as smooth as possible.